It’s an exciting time to be working in sales and B2B development. A new technology has arrived on the scene, bringing the prospect of a complete shake up of how we do business across the globe. Video calls are no longer something to avoid out of fear of seeming unprofessional. With a good camera (I use Logitech) and a reliable internet connection, making video calls is no longer something to be anxious about. Video call provides you with an opportunity to connect with your customers more directly than ever before. This increased level of contact makes it possible for you to retain more customers and even attract new ones because you become known by them as a person, not just someone on the other end of an email…
Business development is a key part of any organization’s growth strategy
It’s a combination of strategic analysis, marketing and sales. Business development can be tricky to define concisely, but it can be thought of in terms of three main areas:
Although the business development process varies between organizations, there are a number of common activities that form its core. A typical business development process might consist of:
Engaging with customers to understand their needs and priorities then identifying how these needs could be met by the organization’s products or services
Identifying and approaching potential customers who would benefit from the organization’s offerings
Negotiating and closing business deals by agreeing on terms such as price and delivery timelines
Managing relationships with customers after closing and ensuring that they remain satisfied with their purchase
Business development can be a lengthy process and require multiple interactions to build trust. Video calls, especially those that are face-to-face, can help you build relationships with prospects and create a more personal connection than is possible over the phone.
A video call or video conference also allows you to demonstrate your technology, which can be especially powerful if you’re selling an intangible product. If you do any kind of presentation as part of your sales process, video calls make it easier to share your screen and walk a prospect through your pitch.
A good way to generate new business leads through inbound methods is by providing educational content
Consumers seek out information that will help them make smarter decisions, and are increasingly looking to connect with businesses over video rather than text. In fact, 52% of consumers say the number one reason they use video calling is to talk face-to-face with a business. That’s up from 33% in 2017.
With this increased demand for live video content, it’s crucial for businesses to start implementing video strategies into their marketing plans. But before you start making videos every day, there are some things you should know.
Inbound marketing can help you attract interested prospects
Inbound marketing can help you attract interested prospects, but it’s not enough to generate leads and convert them into clients. You need to develop a way of communicating with leads and nurturing them over time so that they see your company as the industry leader.
Video is a great way to do this. It adds a personal touch to online communications, which is why we’ve seen it take off in recent years, both for personal use and for business development purposes.
The key benefit of video is that it immediately improves the quality of your communications. A face-to-face meeting over video makes a much bigger impact than a phone call or email. There’s something about seeing someone’s face that creates a real connection.
Video calls are a great way to nurture your leads and provide the education they seek
Video calling software is one of the fastest-growing categories of business apps, and it’s easy to see why. Businesses are battling for attention in a crowded marketplace and looking for ways to reach potential customers in the context of their busy lives. Video calls can be a great way to nurture your leads and provide the education they seek.
While some salespeople will always prefer that old-fashioned method, in-person meetings, video calls can be equally effective when you understand how to use them well. In fact, they offer a host of advantages that salespeople can leverage:
1.Video calls allow you to personalize your approach
2.Video calls give you more time with prospects
3.Video calls help you build trust faster
Video gives you another way to express emotion. If your customer is happy with your product, show him or her smiling in real time. If you’re pitching an investor, use the camera to display your enthusiasm for the business. You can’t get that from phone calls alone.
Video allows people to have face-to-face meetings from afar. Today’s workforce is more mobile than ever before — and there’s no need for someone to fly to your office for a few hours when you can set up a seamless video call instead. Both parties save time and money, and there’s no loss of productivity.
One of the major benefits of video calls is that it allows you to schedule one-on-one time with each attendee (or at least makes it easier). If you’re hosting a webinar or virtual event, then that’s no longer possible — but if you’re talking directly to your customers, it’s rather simple to
Bottom line, video calls are the future of doing business. You may have an amazing product or service, but if you can’t demonstrate or show your potential customer how it can benefit them then you will lose out on a lucrative sale. Video calls unites businesses and individuals in a way that no other stage can provide. Business-to-business sales and partnerships will grow exponentially as we move toward the future of video calling.
Create educational content around your product or service, use video conferencing solutions like Groove to connect with prospects, and close deals faster than ever before.
