As we move into the digital landscape, we are creating all kinds of fodder for people who are looking for information — whether it be our clients, potential customers or even other designers, artists and creatives. We need to think more about how to cultivate stuff that the right people (i.e., people interested in what we’re likely sharing) are going to love and enjoy reading, looking at or watching.
Resourcefulness is the gift of all time, which needs nourishing for being fruitful. We have to remember that it is our own efficiency and rationality which are the blessing for us. We should try to save our precious time by thriftiness and error avoidance, instead of facing a flood of futile problems. So, how can we just be resourceful?
Blogging is one of the most effective ways to get fodder
The most effective way to get fodder is blogging. Blogging is one of the best ways to get fodder because it helps you build relationships with your customers and prospects. When you blog, you’re sharing valuable information that your audience wants to read. By doing this, you build trust with them, which is the No. 1 way to get fodder from customers and prospects.
In addition, when you blog on a regular basis, it gives people an easy way to stay connected with what you have to say — and they don’t have to pay any money for it!
Being active on social media is a great way to attract fodder
You can try posting on Facebook, Twitter, LinkedIn and Google Plus. Some people might not use these platforms so it’s good to have other options like email newsletters or even text messages.
Another way is through guest blogging. This will help you build an audience by creating content for other websites that are relevant to your niche. Once you’ve built up this audience, they will follow you wherever you go – like when you launch your own site!
Creating short demo videos on YouTube can also bring in fodder
When you make a video that’s engaging, people will share it. The more people who share your content, the more fodder it will generate.
The best way to do this is by making sure that your blog posts are easy to read and understand. People will naturally share what they find interesting or useful, so if you want them to share your blog posts, then make sure that they’re well-written and easy to understand.
Podcasting helps you attract the right fodder
A podcast is a series of audio (or video) files that you can download and listen to on your computer, mobile phone or other device.
You can create your own podcast or listen to someone else’s. If you’re interested in starting your own podcast, here are some things to think about:
What do you want to talk about? Think about what topics interest you and would be interesting to others. Do you like to talk about politics? Sports? Travel? The arts? Music? Technology? A combination of several topics? Or something else entirely?
Updating an e-book is a good way to get new fodder
Fodder is the information that feeds your customers. It’s what they need to know to feel confident about your product or service. And if you do it right, it will help them answer their questions and fears so they can make an informed decision about whether to buy from you.
But the problem isn’t just finding fodder — it’s knowing how to provide it in a way that helps customers make decisions.
The best way to cultivate fodder for the right people is to:
Update an e-book. This is a great way to get new fodder if you already have one up on your website or blog.
Create a free video course or guidebook. These are easy ways to provide fodder without having to create something completely new every time you need something fresh.
Fodder are people who are interested in your content and want to receive more
Fodder are people who are interested in your content and want to receive more. They’re the people you’re going to spend time crafting content for, because they’re the ones who are going to share it with their networks.
Once you’ve identified your fodder, the next step is to find them. This can be done by using social media platforms like Facebook, Twitter and LinkedIn.
You can also use channels like search engines and email lists to find fodder.
Once you know where your fodder hangs out, engage with them by providing information that they will find valuable and then ask them questions about themselves so that you can tailor future messages to their needs.
Find ways to generate some fodder for your business content marketing initiatives
Content is an integral part of every business’ social media strategy.
But how do you create fodder for your business content marketing initiatives? The answer is simple: by finding ways to generate some fodder for your business content marketing initiatives.
- Look at the topics your audience is interested in and what they’re sharing.
- Find ways to provide valuable information in the form of blog posts, white papers and other types of content that will help readers solve their problems, learn something new or just be entertained.
- Don’t just focus on one topic; create a variety of different types of content so people can find what they’re looking for quickly and easily.
Ultimately, it’s important to keep in mind your audience and what they ultimately want to hear. Focus on content that can deliver honest answers and strategies that people can implement, rather than focusing on what you’d like to talk about and more theoretical concepts. Your audience will appreciate the knowledge and respect you show them, even if it isn’t exactly what you’d prefer to discuss!